We build identity through design.
Details are important when the totality is simple. Totality is important to create authentic and distinct identity. Identity can only be created when the product and the history behind the product are in harmony.

Successful office chairs are like a marriage between elegance, style and ergonomy. Office chairs are objects influencing the way we work, how we relax and how we play. Office chairs are platforms for inspiration, exploration and dedication. Office chairs are products for expression and aspiration... the way to success. To move forward is not enough to be trendsetting. We have to stimulate feelings, exceed expectations and develop desire. It is not enough to improve our present strength – we need to take off. Therefore we have to look into the future. Not tomorrow, not next year, but into a distant time where we can escape from the boundaries within technology, materials and fashion. Here we will find ideas that will inspire future sitting concepts.

The office equipment market is a dynamic, inspiring market constantly hungry for new products and good ideas. It is a market interested in fashion, details, colours and ergonomy. A market fascinated by new working methods. Within this environment the sitting concept is a jewel – a catwalking super model.

New materials create exciting possibilities and new languages. Traditional materials are honest. Soft materials are kind. Heavy materials are safe. Plastics are humorous. Metal is clean and wood is warmth. We view innovative combinations of materials and contrasts as decisive means in the international market.

What do we believe in?
Colour has also a function. The colours of the butterflies shall draw attention.
Form Beauty comes from within.
Totality is harmony between all the elements
Simplicity is not neutrality.
God is in the details.

Authentic products can make happy people. Happy designers, managers, manufacturers, suppliers, dealers – but most of all, happy customers.

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